The camera slowly moves forward up the aisle of a commercial airplane, toward the open door of the cockpit.
A sniffing sound is heard, then suddenly we see one pilot jump on top of the other in a fit of "romance." With no one in control, and as the other struggles under the romantic pilot's weight, the plane immediately heads into a nose dive and crashes.
A warning bell goes off with the sign, "The New Diesel Fragrance: Use at own risk."
Offbeat Italian fashion retailer Diesel has used homosexuality in its ads several times. Its TV spot featuring boy scouts won the Grand Prix prize at Cannes.
A faux World War II V-J Day print ad featured the former model-bodybuilder couple Bob and Rod Jackson-Paris, posed as sailors in a dramatic smooch in front of a battleship full of sailors. The ad, shot by David LaChapelle, ran in Out magazine and some fashion titles.