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Company: Diesel
    View Company Scorecard / Contact Company
Brand: Diesel
Ad Title: Love Crash
Business Category: Fragrances
Media Outlets: Television
Country: Sweden
Region: Europe
Agency: DDB Needham Worldwide
Year: 1996
Target: Mainstream
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Theme(s)

Same-Sex Affection

Sexual Predator/Practice

Theme Breakdown

AdRespect Score: 
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The camera slowly moves forward up the aisle of a commercial airplane, toward the open door of the cockpit.

A sniffing sound is heard, then suddenly we see one pilot jump on top of the other in a fit of "romance." With no one in control, and as the other struggles under the romantic pilot's weight, the plane immediately heads into a nose dive and crashes.

A warning bell goes off with the sign, "The New Diesel Fragrance: Use at own risk."

Offbeat Italian fashion retailer Diesel has used homosexuality in its ads several times. Its TV spot featuring boy scouts won the Grand Prix prize at Cannes.

A faux World War II V-J Day print ad featured the former model-bodybuilder couple Bob and Rod Jackson-Paris, posed as sailors in a dramatic smooch in front of a battleship full of sailors. The ad, shot by David LaChapelle, ran in Out magazine and some fashion titles.

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Michael Susi , New York City
OHMYGOD this is in shockingly bad taste!

Erick , West Hollywood, CA
This ad doesn't make me want to by the fragrance or feel very positive about being gay.

Sergio , Montreal, Canada
Maybe in 1996, when open cockpit doors in flight were a reality, it was remotely funny. But in 2005, it isn't. At least to me.

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Boots - Diesel
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 2005



Feet
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 2005



Individual
Company: Diesel
Brand: Diesel
Country: United Kingdom
Region: Europe
Year: 2000

AdRespect Score:


Nurses
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 1995



V-J Day
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 1994



Watches
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 2005



Wrestlers
Company: Diesel
Brand: Diesel
Country: United States
Region: North America
Year: 2002



XXX
Company: Diesel
Brand: Diesel
Country: United States
Region: US National
Year: 2008

AdRespect Score:

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