WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: M.Y. San Biscuits
    View Company Scorecard / Contact Company
Brand: SkyFlakes Crackers
Ad Title: Tattoo
Business Category: Packaged Foods
Media Outlets: Television
Country: Philippines
Region: Asia
Agency: unknown
Year: 2001
Target: Mainstream
Ad Spotter: Natty Manauat
Company: M.Y. San Biscuits
    View Company Scorecard / Contact Company
Brand: SkyFlakes Crackers
Ad Title: Tattoo
Business Category: Packaged Foods
Media Outlets: Television
Country: Philippines
Region: Asia
Agency: unknown
Year: 2001
Target: Mainstream
Ad Spotter: Natty Manauat
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Theme(s)

Same-Sex Affection

LGBTQ+ Inclusion

Theme Breakdown

AdRespect Score: 
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In Filipino, the voiceover says, "Sa ating buhay, maraming bagay ang nagbababgo..." (In life, things are constantly changing...)

A masculine man winces a bit and watches as a tattoo artist works on his arm. Below a red heart with an arrow through it, the man's arm reveals several women's names like "Jenny" that have been crossed out, each below the previous name. The tattoo artist uncovers the latest name: Dante, a man's name.

With an approving grunt, the newly tattooed man turns to his new love, sitting next to him with a smile, and leans his head onto his shoulder.

Voiceover continues, "Pero sa ating mga Pinoy, kahit ano pa man ang magbago, ang ating kinagisnang SkyFlakes crackers ay hindi magbabago." (But for us Filipinos, the love that we have for SkyFlakes Crackers that has grown through the years will never change.)

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