--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Alliance Atlantis
    View Company Scorecard / Contact Company
Brand: Showcase
Ad Title: Everybody In Drag
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Canada
Region: North America
Agency: Showcase in-house
Year: 2001
Target: Mainstream
Ad Spotter: Steven Baljkas
none

Theme(s)

Trans Beauty

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

An entire series of 12 promotional ads from Showcase, a Canadian cable network, features drag queens in Gap-like stark white backgrounds, to promote its extensive Gay Pride month programming. The tagline also emulated The Gap, which once carried an "Everybody in..." theme.

Like Showtime in the U.S., Showcase features the series "Queer As Folk" and even uses a similar slogan: "Television without borders."

none

John , Ft. Lauderdale, FL
Love drag queens but it is a bit stereotypical and not the majority.

John , Toronto
These ads feature the "B-Girls", three famous drag queens from the Toronto area (they're icons of Pride here). I think Showcase meant to appeal to the Toronto queer community more than to stereotype.

Jim , North Battleford, SK, Canada
I agree with John from Toronto.

Andrea James , Los Angeles, CA
Cute and fun, just like us!

none



Fridays Without Borders
Company: Alliance Atlantis
Brand: Showcase
Country: Canada
Region: North America
Year: 2001

AdRespect Score:


Queer As Folk promotion
Company: Alliance Atlantis
Brand: Showcase
Country: Canada
Region: North America
Year: 2001

AdRespect Score:


Queer As Folk promotion/Sexy Boy
Company: Alliance Atlantis
Brand: Showcase
Country: Canada
Region: North America
Year: 2001

AdRespect Score:


Showcase Revue/Film Festival
Company: Alliance Atlantis
Brand: Showcase
Country: Canada
Region: North America
Year: 2001

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2018 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement