Directed by Jonathan Glazer, who also directed the film Sexy Beast, this campaign called "Whatever You Ride" tells the story of a young man traveling through the west in the US and includes the song "Follow The Yellow Brick Road" from The Wizard of Oz.

One scene is in a motel room, where a guy is walking out the door. He turns back and you see another young man laying naked on the bed. Then he leaves the room.

Later, he is seen alone in a railroad car with the iconic, and openly gay, artist Andy Warhol, there without a shirt.