WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Human Rights Campaign
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Dennis Shepard
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Palomar Pictures
Year: 2001
Target: Mainstream
Ad Spotter: David Smith
Company: Human Rights Campaign
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Dennis Shepard
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Palomar Pictures
Year: 2001
Target: Mainstream
Ad Spotter: David Smith
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paid advertisement
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This ad for Human Rights Campaign hit over father's day and brought forward the father of Wyoming student Matthew Shepard, who died October 12, 1998, of wounds from a gay bashing after a short coma.

With a beautiful landscape behind him, Dennis Shepard says to the camera, "You know, my biggest regret after walking into the hospital and seeing him was that I didn't tell him enough as a father that I loved him.

"The thing that I have learned most is that your son is your son and your daughter is your daughter, regardless of whether they're straight or gay."

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Erik , Long Beach, CA
An important message for EVERYONE! Kudos to Dennis Shepard.

Andrea , Briarcliff, NY
I almost cried! It was so sad!

Mark , Atlanta, GA
One word-- [i]powerful[/i]!

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Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998

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Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1996

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Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America
Year: 2005



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Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998

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Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1997

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Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998

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Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America
Year: 2004

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Company: Human Rights Campaign
Brand: LGBTQ Awareness
Country: United States
Region: North America
Year: 2007



Alexa, What is Love
Company: Ad Council
Brand: LGBTQ issues awareness
Country: United States
Region: US National
Year: 2022

AdRespect Score:

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