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Company: Viacom
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Brand: MTV
Ad Title: Art of Living with AIDS: Jose Cortes
Business Category: Public Service Announcements
Media Outlets: Television
Country: United States
Region: North America
Agency: MTV in-house
Year: 1996
Target: Mainstream
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In one of a number of examples of how supportive MTV is, this is an installation in a series called "The Art of Living With AIDS" around Day Without Art -- an annual Dec. 1 memorial to artists who've died of AIDS.

This documentary-style ad focuses on a living Hispanic artist, Jose Luis Cortes, who has been living with HIV since 1990. He says, "I've painted portraits for two years, that's all I was doing. But then I got the sense of here I am, I'm still alive. Maybe just to leave just some of me in case, you know, I wasn't going to be here. Everybody has to deal with mortality and the fear of dying. In a way it's universal, creating art. I think it changes your perspective."

MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 17 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.

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Company: Viacom
Brand: AIDS/HIV Awareness
Country: Brazil
Region: Latin/South America
Year: 2004

AdRespect Score:


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Company: Viacom
Brand: Blades of Glory
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Region: North America
Year: 2007

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Brand: Comedy Central
Country: United States
Region: North America
Year: 2002

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Brand: Comedy Central
Country: United States
Region: North America
Year: 1994



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Brand: Comedy Central
Country: United States
Region: North America
Year: 2006



Reno 911 Season Finale
Company: Viacom
Brand: Comedy Central
Country:
Region: North America
Year: 2007

AdRespect Score:


The Motherload
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006

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Dukes of Hazzard - Laundry
Company: Viacom
Brand: Country Music Television
Country: United States
Region: North America
Year: 2004

AdRespect Score:


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Brand: Jacob & Joshua
Country: United States
Region: North America
Year: 2007



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Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2005

AdRespect Score:

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