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Company: Reckitt Benckiser Group
    View Company Scorecard / Contact Company
Brand: Veet
Ad Title: Morning
Business Category: Personal Products
Media Outlets: Television
Country: Canada
Region: North America
Agency: Havas Advertising
Year: 2014
Target: Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Homo-queasy

Insufficient Masculinity/Femininity

Theme Breakdown

AdRespect Score: 
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The camera enters a bedroom, early morning. The floor is full of women's clothes and shoes hastily removed the night before.

A leg lands on the man and he reaches out to touch it, but is shocked that it's hairy. He jumps up in a gasp at the "man" in his bed, covering himself with a sheet for protection. In a female voice, the bearded man says, "Yeah, I know. I'm a little prickly. I shaved yesterday."

Only in this version (unlike 3 others), she turns into herself again at the end and the main is less scared.

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Ambulance
Company: Reckitt Benckiser Group
Brand: Veet
Country: Canada
Region: North America
Year: 2014

AdRespect Score:


Pedicure
Company: Reckitt Benckiser Group
Brand: Veet
Country: Canada
Region: North America
Year: 2014

AdRespect Score:


Taxi
Company: Reckitt Benckiser Group
Brand: Veet
Country: Canada
Region: North America
Year: 2014

AdRespect Score:

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