WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a Favorite

Company: De'Longhi S.p.A.
    View Company Scorecard / Contact Company
Brand: Delonghi Penta
Ad Title: Soup
Business Category: Appliances
Media Outlets: Television
Country: Argentina
Region: Latin/South America
Agency: Agulla & Baccetti
Year: 1998
Target: Mainstream
Ad Spotter: Steven Baljkas
Company: De'Longhi S.p.A.
    View Company Scorecard / Contact Company
Brand: Delonghi Penta
Ad Title: Soup
Business Category: Appliances
Media Outlets: Television
Country: Argentina
Region: Latin/South America
Agency: Agulla & Baccetti
Year: 1998
Target: Mainstream
Ad Spotter: Steven Baljkas
none

Theme(s)

Same-Sex Couples/Families

GLBTQ+ Punch Line

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

An old man and woman sit placidly eating their soup when they hear people next door.

A man cries out, "Wait! Please don't leave me, wait, wait, hold on...I know I messed up. Do you still love me?"

The old man and woman smile mildly with interest at the drama they get to listen to. The woman even prompts the man to turn down their radio to better hear the dialogue.

Then comes the answer, from a gruff man, "Of course I love ya, sweety." The man then turns and comically spits his soup out.

The gruff man continues, "But I hate it when you go shopping in your belly dancing clothes." The woman turns and spits her soup out.

"I can't help it, it's a habit I picked up from my dad..." Then the two both spit their soup out -- all over the floor.

The sell for the wet-dry vacuum cleaner then shows that it can clean up on many surfaces.

This over-the-top ad is hardly serious, but is a classic example of putting same-sex relationships in as the twist for shock value.

none

Darus Walls , Milwaukee
This ad is done in very poor taste. I think the company MUST know that by now.

none


none

Submit An Ad Test An Ad Rate An Ad Post Comments