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Company: Viacom
    View Company Scorecard / Contact Company
Brand: MTV - Fight For Your Rights
Ad Title: Stupid Questions/Lesbian
Business Category: Public Service Announcements
Media Outlets: Television
Country: United States
Region: North America
Agency: MTV in-house
Year: 2001
Target: Mainstream
Ad Spotter: Stephen Mack
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Again proving that it's way ahead of everyone else, this latest installment of promotional ads from MTV behind its "Fight for your Rights" diversity campaign asks "stupid questions" about gay women.

A young black woman asks the camera -- with dramatic irony -- a rapid-fire series of questions that deal with stereotypical gay female concepts:

"How do lesbians have sex?
Are all lesbians tomboys?
Do all lesbians hate men?
Why do you choose to be gay?
Who is the man, and who is the woman, in the relationship?"

The ending tagline is for MTV's Fight for your Rights campaign with a fist logo. The campaign features a variety of minorities repeating uninformed questions that others ask them -- including this lesbian woman and a gay man. There is another with a gay man on an elevator wearing a rainbow patch on his jacket that is stared down by another man.

MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 25 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.

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Jaye Deveraux , Atlanta
I dont understand why MTV can't add some sort of line at the end that let's everyone know that these people are simply mocking the jerks who ask them these questions. I can see how a lot of less-educated younger bigots could take this the wrong way; creating an opposite effect.

Ella , Van Nuys, CA
It really doesn't make any sense. They should have something like: "Why do people ask bigoted questions?" or something else witty but meaningful at the end. Otherwise it's just showing some people their lives and they'll shrug it off.

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