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Company: Alibaba Group
    View Company Scorecard / Contact Company
Brand: Tmall
Ad Title: Kelvin
Business Category: Dot-com
Media Outlets: Online Video
Country: China
Region: Asia
Agency: unknown
Year: 2020
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

Family Acceptance

Theme Breakdown

AdRespect Score: 
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Entering his parents' home for Lunar New Year, a man introduces his boyfriend. "Mom, this is Kelvin."

His sisters turn to each other, and excited about the coming drama, one says "Time to eat some popcorn and watch the show."

During the meal, the father instead warmly welcomes his son’s boyfriend, telling him to “make yourself at home.” But, going to far, the young man calls the father "dad" and everyone freezes. The sister then tells the other "Eat your popcorn."

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