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Company: Verizon Communications
    View Company Scorecard / Contact Company
Brand: Verizon
Ad Title: Vadim
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2020
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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A real gay man named Vadim tells how Verizon helped bring his family closer to him after they initially rejected him.

"Growing up, I was different from my family. Homosexuality wasn't really accepted, so I moved to New York City. And we spent a few years just not talking. Out of no where, my mom started a family group chat with all of us. And all the things we could never say to each other in person was easier to send in a group text.

Even though I've never lived this far away from my family, I've never felt more connected."

Other versions of the campaign highlight women and immigrants and appeared on the Academy Awards/Oscars.

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