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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Sprite
Ad Title: You're Not Alone
Business Category: Non-Alcoholic Beverages
Media Outlets: Online Video
Country: Argentina
Region: Latin/South America
Agency: Santo
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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Text tells viewers, "Based on the most relevant searches" and a series of vignettes of unhappy teenagers searching for help in their lives about things such as, "I'm taller than normal." One young person walking searches "I'm a man and I want to be a woman." A young man writes from his bed, "I like boys and girls."

"You are not alone. There are many of us." Sprite's partnership with Reddit then appears in the tagline, "Let's talk about it on Reddit."

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