A group of people are celebrating; two women bring a cake and start singing, "Happy birthday father..." They put the cake down in front of their dad, who is in drag. The voiceover says, "The world is changing, follow the rhythm, read La Presse."

A remarkably similar tagline to a gay ad for Brazil's newspaper, Folha de Sao Paulo.

The La Presse ad was nominated in the local advertising club's "42e Concours de la création du Publicité Club de Montréal."