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Company: Mount Sinai Health System
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Brand: Mount Sinai Health System
Ad Title: They're Out There
Business Category: Health Organizations
Media Outlets: Television
Country: United States
Region: US Regional
Agency: Devito/Verdi
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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"They're out there...walking the streets," says a narrator as images of people walk in public. "You pass them every day. You wouldn't even notice them."

In text, over a man's back, it says, "His mitral valve was repaired without opening his chest."

From behind, we learn about others with dramatic surgeries, including a male couple walking slowly in Central Park, with arms locked. For them the text reads, "Living life again with a transplanted liver."

The ad closes with the narration, "They're out there because they came in here."

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