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Company: British Airways
    View Company Scorecard / Contact Company
Brand: British Airways
Ad Title: Made in Britain
Business Category: Airlines
Media Outlets: Television
Country: United Kingdom
Region: Global
Agency: Ogilvy & Mather Worldwide
Year: 2019
Target: Gays & Mainstream
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Theme(s)

Multiple Gender Expressions

Same-Sex Couples/Families

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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Celebrating its centenary, British Airways focuses on a variety of people who together make Britain unique: actors Olivia Colman (who just won a Best Actress Oscar for The Favourite) and Riz Ahmed, boxer Anthony Joshua, singer Paloma Faith, astronaut Helen Sharman and artist Grayson Perry.

The ad also has everyday people, including a gay male couple holding hands (right after someone says "you've led revolutions") and a transgender person in a fanciful outfit, who takes the Tube to get to the airport (as someone says "with all your different views on the world").

The final statement: "We love you Britain. You make us who we are."

A shorter version of this video appeared on the Oscars and included the male couple.

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Company: British Airways
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Region: North America
Year: 2001



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Company: British Airways
Brand: British Airways
Country: United Kingdom
Region: North America
Year: 2006


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