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Company: Hallmark Cards, Inc.
    View Company Scorecard / Contact Company
Brand: Hallmark
Ad Title: Unpacking
Business Category: Retail
Media Outlets: Online Video
Country: United States
Region: US National
Agency: unknown
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A man stands in the living room of a new home, surrounded by boxes. "Is this all the kitchen stuff?" He unpacks several useless things, a magic flower, an urn. Then his Latino husband races over, "Cuidado mi amor!" (Be careful, my love!) and kisses it.

Pulling out a ratty, tiny plastic Christmas tree, he says, "Kyle, this was our first tree!" Kyle says it needs an accessory, and places an ornament on it that says "New Home 2016." Kyle adds, "Mi casa, su casa." (Your home is my home.)

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