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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Sprite
Ad Title: I Love You, Hater
Business Category: Non-Alcoholic Beverages
Media Outlets: Online Video
Country: Argentina
Region: Global
Agency: Santo
Year: 2019
Target: Gays & Mainstream
Ad Spotter: Alfred Verhoeven
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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To the tune of The Beatles’ soundtrack “All You Need Is Love,” real athletes and artists tell their tales of being abused and bullied online, but each one answers the abuse with the message “I Love You.”

The ad includes Spanish LGBT activists David Perez and Marius Caralt about to embrace at an LGBT rally ("At least they won't reproduce"); male French pole dancer Nico Moldestein ("You left your balls in the locker room?"); large Spanish Olympic swimmer Rocío Velázquez ("Here comes the tsunami"); skinny Swedish surfer Liz Romer ("Toothpick for sharks"); English rapper Tyrus McKenzie ("Your songs are better on mute"); and female soccer team CE Sant Gabriel ("Women's soccer is a 90 min joke").

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