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Company: Coop Italia
    View Company Scorecard / Contact Company
Brand: Fallo Protetto
Ad Title: Il Gorilla
Business Category: Retail
Media Outlets: Television
Country: Italy
Region: Europe
Agency: Y&R
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Two men meet at a bar and go home together, accompanied by a purple gorilla -- their imaginary sidekick, who rides in the sidecar of the motorcycle, and sits in the chair nearby while the men get intimate. The gorilla checks the nightstand drawer and finds no condoms, then provides them with the store brand from Coop Italia, Fallo Protetto.

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