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Company: Ripley Corp.
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Brand: Ripley Corp.
Ad Title: Be Proud
Business Category: Retail
Media Outlets: Television
Country: Chile
Region: Latin/South America
Agency: unknown
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Gay Pride

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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In this documentary-style, coming-out story for Father's Day, a young man walks into a store and introduces himself as 24-year-old Diego Gonzalez, under the banner "Real History." He says that he has just one tattoo.

Thinking about his dad, and showing a photo of the two of them together, he says, "When I told him that I was homosexual, he only said that he only felt proud of the person who I am. The reaction my dad had, especially that day, and the one I decided to take with me is "Be Proud." (Shown written in English script on his body.)

"There were very few times I said "I love him." I think if he were here now, I would say "I love you papa." They all say that our dad is unique. But in reality, I really do believe my dad is the best. I would happily choose it again.

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