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Company: Virgin Group
    View Company Scorecard / Contact Company
Brand: Virgin Holidays
Ad Title: Feel Comfortable on Holiday
Business Category: Miscellaneous
Media Outlets: Online Video
Country: United Kingdom
Region: Europe
Agency:
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Consciousness Raising

Theme Breakdown

AdRespect Score: 
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This tongue-in-cheek ad asks the question, "What if we treated straight couples like we treat gay couples on holiday?" Then follows around a straight couple in a gay world.

While applying lotion on the other's back at the pool, someone yells, "Get a room!"

Checking into a hotel, the bellhop asks what brings them to town. "Work trip?" The woman says, "Actually, it's our honeymoon." The bellhop laughs uncontrollably, then stops and says, "Oh, you're serious."

At the hotel desk, the clerk says, "There must be a mistake, they have you in a room with one bed."

Getting into the elevator, a female couple turns to them and says, "You must be the fun, straight couple at the resort. We've heard so much about you."

When they try to rent bikes, they're charged the individual rate instead of the couple rate.

The examples continue longer than needed, but the point is well made.

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