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Company: Ulta Beauty
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Brand: Ulta Beauty
Ad Title: The Possibilities are Beautiful
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Trans Beauty

Theme Breakdown

AdRespect Score: 
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As Alessia Cara's "Scars to Your Beautiful" song plays, a variety of women -- and one man -- appear and screen titles read, "There's nothing more beautiful than possibility, it fuels our dreams, and lifts us past our limits. It's burning in your eyes, and blazing from your fingertips so when you're ready to rock this world, so are we."

It ends with the tagline, “You’re not here to get beautiful, you’re here because you already are.”

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