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Company: Rainbow Youth
    View Company Scorecard / Contact Company
Brand: None
Ad Title: If It's Not Gay, It's Not Gay
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: New Zealand
Region: Australia/New Zealand
Agency: Y&R
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Consciousness Raising

Theme Breakdown

AdRespect Score: 
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Three men are standing on a farm near a fence. One starts to eat a meat pie, and the entire thing slips out of his hands onto the ground.

"Awww, gay!" the man says with frustration at the incident.

“Actually, Nigel,” his friends corrects him. “That’s not gay at all. It’s deeply disappointing, but it’s not gay."

He continues, “Look, bro, unless that pie is a man who loves another man, then it’s not gay.”

Another farmer carrying a lamb passing by chimes in: “Or a woman who loves another woman."

The friend then looks over at the third man and says, "Steve's gay." The first man argues, "Steve's not gay. Steve, you're not gay, are you?"

Without looking back, Steve (who is older than the other two men) confirms -- "Quite gay." The friend is speechless and looks back down at his meat pie on the ground.

Then the tagline: "If It's Not Gay, It's Not Gay."

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Broken Promises (Question 6)
Company:
Brand: None
Country: United States
Region: US Regional
Year: 2012

AdRespect Score:


Marriage Is More (Question 6)
Company:
Brand: None
Country: United States
Region: US Regional
Year: 2012

AdRespect Score:


Parents Have No Rights (Question 6)
Company:
Brand: None
Country: United States
Region: US Regional
Year: 2012

AdRespect Score:


Who Will Be Next? (Question 6)
Company:
Brand: None
Country: United States
Region: US Regional
Year: 2012

AdRespect Score:


Gay Americans living and loving responibsly...just like you.
Company: AFFA - Alliance for Full Acceptance
Brand: None
Country: United States
Region: US Regional
Year: 2003



Gay or Straight...all Americans deserve equal protection under the law.
Company: AFFA - Alliance for Full Acceptance
Brand: None
Country: United States
Region: US Regional
Year: 2001



Homosexuality isn't the problem. Prejudice is.
Company: AFFA - Alliance for Full Acceptance
Brand: None
Country: United States
Region: US Regional
Year: 2001



We are your neighbors--and we are gay.
Company: AFFA - Alliance for Full Acceptance
Brand: None
Country: United States
Region: US Regional
Year: 2002



What if
Company: AFFA - Alliance for Full Acceptance
Brand: None
Country: United States
Region: US Regional
Year: 2012

AdRespect Score:


Spot Relações Estáveis (Spot Stable Relations)
Company: Agência Omdesign
Brand: None
Country: Portugal
Region: Europe
Year: 2013

AdRespect Score:

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