In this Super Bowl LII special, Coca-Cola celebrates diversity and uses the gender-neutral pronoun "them" for the first time in a commercial.
A series of voices representing different ages and genders says, "There's a Cole for 'he,' and 'she,' and 'her', and 'me,' and 'them.' There's a different Coke for all of us." Images of muslim women, a person using a wheelchair in a half-pipe.
Several of the actors each offer less-traditional gender presentations. The person shown during "them" has a short haircut and a pastel rainbow-striped collared jacket.
"Them" is a pronoun that some non-binary transgender people prefer to use.