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Company: AT&T
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Brand: AT&T
Ad Title: Just OK
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: US National
Agency: BBDO Worldwide
Year: 2018
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A male couple is about to leave home for the evening as the say goodbye to the babysitter. "Enjoy yourselves!" she says, before adding, "I'm pretty OK with children."

One turns back to ask, "Just OK?"

Reassuring them, she says, "Relax, I'm not going to forget anything. Bedtime is at 11." The other dad corrects her, "8:00." "Yikes, you're strict!" she says.

"Allergy to shellfish," she continues. ""Peanuts" the first dad corrects, now increasingly concerned.

"I should write this down," the babysitter notes. "Hey, what's your WiFi password?" Shocked, the father says, "It's the names of our kids..." Frustrated, the babysitter says, "Well that's not helpful."

The announcer jumps in with the tagline: "Just OK is not OK."

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AdRespect Score:

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