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Company: Qantas Airways
    View Company Scorecard / Contact Company
Brand: Qantas Airways
Ad Title: Stand Up
Business Category: Airlines
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: Brand+Story
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Gay Pride

Same-Sex Affection

Same-Sex Couples/Families

Sissies

Theme Breakdown

AdRespect Score: 
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Hugh Jackman on the beach says to the camera, "The spirit of Australia, it connects us no matter where we were born, how we look, or how we live. Our spirit is about standing up for what's right, and standing up for a fair go, and about standing up for those who can't. Are you ready?"

Then an anthem song sings, ‘We’re going to stand up with pride and ‘Stand up!’ "

A series of slice-of-life vignettes reflecting diversity of gender, race, and others rolls by, including a lesbian wedding and people at Sydney Mardis Gras. The closing text reads, "And Australia is at its best when we embrace our differences and fly."

Alan Joseph Joyce is the openly gay Chief Executive Officer of Qantas who donated $1 million to the same-sex marriage equality campaign.

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Region: Australia/New Zealand
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AdRespect Score:


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