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Company: ConAgra
    View Company Scorecard / Contact Company
Brand: Manwich
Ad Title: Musical
Business Category: Packaged Foods
Media Outlets: Television
Country: Canada
Region: North America
Agency: Leo Burnett Co.
Year: 2011
Target: Mainstream
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Theme(s)

Insufficient Masculinity/Femininity

Theme Breakdown

AdRespect Score: 
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In a 3-part series where a man is violently hit in the face for talking about things considered unmanly, this one features a guy talking about a musical.

Standing shirtless in his kitchen, holding a sandwich, he enthuses: "Yeah, it's like that musical that I saw. Singing is one thing, but the way those guys danced! The lead's voice was like a, like a hug. And don't even get me started on the costumes. And the lighting. The sequins."

Then, he's hit by the arm of an unseen man off camera. "IT'S CALLED A MANWICH!" snarls the announcer.

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