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Company: Australian Marriage Equality
    View Company Scorecard / Contact Company
Brand: Australian Marriage Equality
Ad Title: Vote Yes: For every Bachelor and Bachelorette
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: Leo Burnett Co.
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Consciousness Raising

Real GLBT Person

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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With a soft remake of the Crowded House song "Don’t Dream It’s Over," a series of real families prepare for weddings. It ends with the text "For every bachelor and bachelorette, Vote Yes."

Wrigley’s Extra donated media time during the finale of The Bachelor.

“Choosing The Bachelor finale was a purposeful move to not only target a certain demographic, but to make the point that everyone should have the right to get married,” Leo Burnett Melbourne creative lead Andrew Woodhead told AdNews.com.

“We also hope that more marketers will follow Wrigley’s lead and consider donating a portion of their media plan so that messages like this get the air time they deserve.”

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Marriage Equality: It's Only Fair
Company: Australian Marriage Equality
Brand: Australian Marriage Equality
Country: Australia
Region: Australia/New Zealand
Year: 2017

AdRespect Score:

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