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Company: AT&T
    View Company Scorecard / Contact Company
Brand: AT&T
Ad Title: This Is Me
Business Category: Telecommunications
Media Outlets: Online Video
Country: United States
Region: US National
Agency: unknown
Year: 2018
Target: Gays
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Theme(s)

Consciousness Raising

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A father/friend brings coffee over to his friend/son and his boyfriend/partner in a coffee bar. The older man hugs him and leaves. Then the two young men laugh, hold each other and kiss for a selfie as others look on.

At first, the onlookers look slightly surprised or unsettled by the open expression the young men are enjoying. But then each of the onlookers, who are also gay/lesbian, then take next steps in their own lives -- introducing a partner to a loved ones, adding a photo of their partner to an iPad wallpaper page.

At the end, each person says to the camera, "This is me."

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