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Company: McCain Foods
    View Company Scorecard / Contact Company
Brand: McCain chips
Ad Title: Here’s To Love
Business Category: Packaged Foods
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Adam & Eve/DDB
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Showing a series of couples in a variety of romantic moments at home in this Valentine's Day spot, including a female pair, a narrator says, "When it comes to love, what's normal? Normal isn't normal. Love doesn't care about gender, where you're from or what others may think. It won't judge you on ability, or so called 'disability. It won't age, fade, or hold a grudge when you mess up. Love will stand beside you, sit beside you, cross-legged on the couch with you. Sharing plates, private jokes, and comfortable silences. Here's to every kind of love and every kind of special night in."

It is the second ad in a row that includes a same-sex couple for McCain, which faced controversy after doing so.

Marketing Week wrote that Mark Hodge, marketing director at McCain Foods, "speaks passionately about the company’s belief in championing diversity because it is the right thing to do, but notes it also makes business sense. The frozen food brand claims it has managed to significantly improve the brand awareness on the back of the campaign – not an easy feat for an established brand."

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We Are Family
Company: McCain Foods
Brand: McCain chips
Country: United Kingdom
Region: Europe
Year: 2017

AdRespect Score:

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