This spot shows pairs of men in various poolside locations, in a romantic embrace, kissing and holding hands. The tagline; "Don't just fit in, find your perfect fit."
The company has committed to displaying the campaign throughout its nearly 100 stores in 22 countries.
Founder Fokke de Jong told Mens Life DC, "The attraction between people is an important part of fashion advertising. A campaign featuring the attraction between men was long overdue and particularly relevant for our brand."