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Company: Prudential Insurance Company of America
    View Company Scorecard / Contact Company
Brand: Prudential
Ad Title: Walkways Experiment
Business Category: Financial Services
Media Outlets: Television
Country: United States
Region: US National
Agency: Droga5 NY
Year: 2018, 2017
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Set in a park near downtown Chicago, a middle-aged female host says to the camera, "We asked these couples,' How much money do you think you will need in retirement?' "

Then a series of real-life couples, including a male couple, sets foot onto a tracker to walk along a visual light path of how many years the amount they plan to save will carry them. One of the two men is stuck behind is partner and laughs. Looking around, he asks, "How did this happen?"

"We have to think about not when we expect to live to but when we could live to," says the other male partner to the camera after the experiment.

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Company: Prudential Insurance Company of America
Brand: Prudential
Country: United States
Region: North America
Year: 2001, 2000



A Piece of the Rock For You and Your Partner - Women
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Brand: Prudential
Country: United States
Region: North America
Year: 2001, 2000



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Brand: Prudential
Country: United States
Region: North America
Year: 2000



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Brand: Prudential
Country: United States
Region: North America
Year: 2000



Solutions for Life
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Brand: Prudential
Country: United States
Region: North America
Year: 2004



Supporting Diversity
Company: Prudential Insurance Company of America
Brand: Prudential
Country: United States
Region: North America, US Regional
Year: 2006



Warning
Company: Prudential Insurance Company of America
Brand: Prudential
Country: United Kingdom
Region: Europe
Year: 2002

AdRespect Score:


You and Your Partner
Company: Prudential Insurance Company of America
Brand: Prudential
Country: United States
Region: North America
Year: 2000, 2001



You're their rock. Let us be yous
Company: Prudential Insurance Company of America
Brand: Prudential
Country: United States
Region: US National
Year: 2008


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