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Company: LG Corporation
    View Company Scorecard / Contact Company
Brand: LG V30
Ad Title: Promise
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: US National
Agency: Huge
Year: 2018, 2017
Target: Mainstream
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Theme(s)

Racial Diversity

Real GLBT Person

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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A feminine African-American man, with black lipstick and eye makeup, starts off the spot by announcing, "I promise" along with several other eclectic individuals. Then the first man -- showing another side of himself -- says "I promise to show myself the way I am," while dressed more conservatively as a bartender in a black bow tie and white shirt. On the video on his phone, he blows a sassy kiss to the camera.

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