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Company: Apple
    View Company Scorecard / Contact Company
Brand: iPhone
Ad Title: First Dance - mixed
Business Category: Telecommunications
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: TBWA Worldwide
Year: 2018
Target: Gays & Mainstream
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Theme(s)

Age Diversity

Real GLBT Person

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Apple celebrates marriage equality in Australia (won in December 2017) with scenes of several same-sex marriages shot on iPhone. The background music is a cover of "Never Tear Us Apart" by Australian 80s band INXS.

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First Dance - men indoors
Company: Apple
Brand: iPhone
Country: Australia
Region: Australia/New Zealand
Year: 2018

AdRespect Score:


First Dance - men outdoors
Company: Apple
Brand: iPhone
Country: Australia
Region: Australia/New Zealand
Year: 2018

AdRespect Score:


First Dance - women
Company: Apple
Brand: iPhone
Country: Australia
Region: Australia/New Zealand
Year: 2018

AdRespect Score:


Shot on iPhone - Mother's Day
Company: Apple
Brand: iPhone
Country: United States
Region: Global
Year: 2016

AdRespect Score:


Shot on iPhone - Mother's Day
Company: Apple
Brand: iPhone
Country: United States
Region: US National
Year: 2016

AdRespect Score:


Home Movie
Company: Apple
Brand: Mac
Country: United States
Region: North America
Year: 2006

AdRespect Score:


Mac vs PC
Company: Apple
Brand: Mac
Country: United States
Region: US National
Year: 2008

AdRespect Score:

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