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Company: ViiV Healthcare
    View Company Scorecard / Contact Company
Brand: Triumeq
Ad Title: Moving Forward
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Racial Diversity

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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A series of real-life individuals with HIV appears to tell their stories, several of whom appear to be LGBT. The ad introduces Garland, Jack, Peter, Leo, and Jeanette. Leo appears to work in theater and we see him apply makeup before walking out on stage in costume. The people later show up in various outdoor sites of NYC, including Peter in Coney Island and Jack working out at a park along the Hudson River.

The commercial follows an integrated media campaign with more information about each person.

According to FiercePharma, there have been no other branded HIV drugs in recent history that have aired TV spots. making this one unique.

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We're Moving Forward with Triumeq
Company: ViiV Healthcare
Brand: Triumeq
Country: United States
Region: US National
Year: 2017


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