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Company: WebEx Communications
    View Company Scorecard / Contact Company
Brand: WebEx
Ad Title: Meetings Are a Drag
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: North America
Agency: Antennae Group
Year: 2000
Target: Mainstream
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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RuPaul finally made it to the Super Bowl, but not on the field. He stars in an ad for online business meetings site WebEx, one of the many dot-coms (along with HotJobs.com, E*TRADE and others) that were able to pony up between $2 million and $3 million in air time to be on the sporting event.

However, the creative was not that well received. Says Advertising Age ad critic Bob Garfield: "Meetings are a drag, says drag queen RuPaul. Get it? Stupid gag that doesn't explain why WebEx.com is the antidote."

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Andrea James , Los Angeles, CA
Another lame “drag” pun. After looking through 174 ads, I can now say that RuPaul is a cliché unto herself. You’d think she was the only drag queen in the country!

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