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Company: Marriott International
    View Company Scorecard / Contact Company
Brand: Marriott International
Ad Title: Human | Golden Rule
Business Category: Hotels/Resorts
Media Outlets: Television
Country: United States
Region: US National
Agency: mcgarrybowen
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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In a series of images of diversity and idealism across humanity, this ad features real life husbands Ian and Darryl, greeted by their toddler daughter who jumps into their arms.

Narration says, "It would be great if human beings were great at being human. And if all of mankind were made up of kind women and men. It would be wonderful if common knowledge was knowledge commonly known. And if the light from being enlightened into every heart was shown. It would be glorious if neighbors were neighborly. And 'indifference' a forgotten word. It would be awesome if we shared everything and being greedy was absurd. It would be spectacular if the golden rule was golden to every man. And the good things that we ever did was everything that we can."

A second narrator adds, "Treating others like we'd like to be treated has always been our guiding principle."

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