Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Church & Dwight
    View Company Scorecard / Contact Company
Brand: Trojan
Ad Title: We Love Who We Love
Business Category: Personal Products
Media Outlets: Online Video
Country: United States
Region: US National
Agency: unknown
Year: 2017
Target: Gays


Gay Pride

Theme Breakdown

AdRespect Score: 
Help AdRespect in its mission with a tax-deductible donation!

With its iconic Trojan head logo, and with puffs of rainbow powder, text reads: "We have pride in who we are. We are unapologetic, unfiltered, in life and in bed. We love who we love. Protect that love."

Tragically late to the Pride party, and to marketing to gay men who needed condoms to protect themselves from HIV, Trojan waited until the success of Gilead's prescription HIV prevention drug Truvada was widely embraced by health departments and has started to threaten condom sales.

Trojan was even late to using the hashtag #WeLoveWhoWeLove, which was already in use by others.


Be the first to comment on this ad!


Submit An Ad Test An Ad Rate An Ad Post Comments
© 2001 - 2018 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
Legal Statement and Terms of Use
Designed & Powered by Videotex

paid advertisement