With its iconic Trojan head logo, and with puffs of rainbow powder, text reads: "We have pride in who we are. We are unapologetic, unfiltered, in life and in bed. We love who we love. Protect that love."
Tragically late to the Pride party, and to marketing to gay men who needed condoms to protect themselves from HIV, Trojan waited until the success of Gilead's prescription HIV prevention drug Truvada was widely embraced by health departments and has started to threaten condom sales.
Trojan was even late to using the hashtag #WeLoveWhoWeLove, which was already in use by others.