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Company: Mars Inc.
    View Company Scorecard / Contact Company
Brand: Skittles
Ad Title: Give the Rainbow. Taste the Rainbow.
Business Category: Confectionery/Candy/Gum
Media Outlets: Online Video
Country: United Kingdom
Region: Europe
Agency: Adam & Eve/DDB
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Gay Pride

Theme Breakdown

AdRespect Score: 
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An average man put a package of Skittles in a photocopy machine, and out pops a black-and-white version.

"There it is: a rainbow-less pack of Skittles. But why give up the rainbow? For the LGBT+ community, of course. You see, during Pride, only one rainbow deserves to be the centre of attention. So Skittles have given theirs up. And how can you get your mitts on one of these little beauties? Jeffrey..."

A white horse with rainbow-colored mane says that they're exclusively at Tesco and benefitting Tesco's LGBT charity partners.

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