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Company: Mars Inc.
    View Company Scorecard / Contact Company
Brand: Skittles
Ad Title: #onerainbow
Business Category: Confectionery/Candy/Gum
Media Outlets: Online Video
Country: United Kingdom
Region: Europe
Agency: Adam & Eve/DDB
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Gay Pride

Theme Breakdown

AdRespect Score: 
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The narrator's words are also text on the screen, embellished with artwork, "Dear Pride in London, so this is kinda awkward, but we're just gonna go ahead and address the rainbow-colored elephant in the room. You have the rainbow, we have the rainbow and usually that's just hunky-dory.

"But this Pride, #onlyonerainbow deserves to the be the centre of attention. Yours. And we're not going to be the ones to steal your rainbow thunder, no siree.

"That's why this weekend, we're giving up our rainbow. But don't worry, we'll still be there to celebrate every colourful minute with you. We'll just be completely starkers while we do it." A rainbow unicorn underscores the point. "Have a great day, Pride."

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