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Company: IcelandAir
    View Company Scorecard / Contact Company
Brand: IcelandAir
Ad Title: Points - Roald & Sigurþór
Business Category: Airlines
Media Outlets: Online Video
Country: Iceland
Region: Global
Agency: unknown
Year: 2017
Target: Gays
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Theme(s)

Real GLBT Person

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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A gay couple enjoys all the important sights of Iceland, including the Blue Lagoon, the Northern Lights, Reykjavik, and a geyser along with some horseback riding. "The point is getting you there," says the narrator.

The ad features GayIceland’s chief editor, Roald Viðar Eyvindsson, and his husband and partner of 19 years, Sigurþór Gunnlaugsson. It is part of a series called "Points and Money" that will be shown on social media.

Jón Skafti Kristjánsson, a brand manager for Icelandair, told local news site GayIceland, “This ad portrays a cultural trip to Iceland and the group it’s aimed at is people who travel to enjoy what life has to offer with their loved ones. So it was an obvious choice to use a loving middle-aged couple for such an ad; it’s worked well for us in the past. But this time we thought: why not add to the diversity and make this loving, middle-aged couple a same-sex couple?”

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