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Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Heineken 0.0
Ad Title: Cocktail
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Publicis Groupe
Year: 2017
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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This spot for a new alcohol-free beer starts with facing a man in close up, then the narrator says, "Choices, choices. Like, not drinking alcohol tonight. That's fine. But ordering a Fabio's Temptation?" The fruit drink has sparklers, smoke coming out, and a bird "head," among other decorations.

Next to him at the bar are two women, looking at him with some incredulity.

The narrator continues, "Are you sure?" Then suddenly, the man's date comes carrying with two bottles of Heineken 0.0 with a smile and an arm around him. The two women are also a couple (though mysteriously lack drinks).

The narrator finishes, "That's better. Cheers."

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