--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Pepsi
Ad Title: Live for Now - Kendall Jenner
Business Category: Non-Alcoholic Beverages
Media Outlets: Online Video
Country: United States
Region: US National
Agency: Pepsi in-house
Year: 2017
Target: Mainstream
none

Theme(s)

Racial Diversity

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

This controversial ad was widely panned for minimizing Black Lives Matter and the Women's March with adopted (and watered down) imagery and themes. The ad includes a momentary image of a pair of LGBT individuals.

Model Kendall Jenner hands a can of Pepsi to a police officer, resulting in cheers from the protesters who were carrying lots of generic "protest" signs.

The tagline is "Live bolder. Live louder. Live for now."

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” the company said in a statement. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”

none

Be the first to comment on this ad!
none



Guy Watcher
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2005

AdRespect Score:


More Taste. More Fun. More Yum.
Company: PepsiCo
Brand: Diet Pepsi
Country:
Region: North America
Year: 2007



Number of Diet Pepsi Six Packs to Keep This Six Pack
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2005



Enrique Iglesias
Company: PepsiCo
Brand: Doritos
Country: United States
Region: North America
Year: 2003, 2002

AdRespect Score:


Fashionista Daddy
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2013

AdRespect Score:


Photo Shoot
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2011

AdRespect Score:


The Sauna
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2011

AdRespect Score:


Told You So
Company: PepsiCo
Brand: Doritos
Country: United States
Region: US National
Year: 2011

AdRespect Score:


Forget Me
Company: PepsiCo
Brand: Gatorade
Country: United States
Region: US National
Year: 2015

AdRespect Score:


Sex Change
Company: PepsiCo
Brand: Mountain Dew
Country: United States
Region: North America
Year: 2005

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2017 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement