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Company: Deutsche Telekom
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Brand: Deutsche Telekom
Ad Title: Für alle, die Familie sind/For All Who Are Family
Business Category: Telecommunications
Media Outlets: Television
Country: Germany
Region: Europe
Agency: unknown
Year: 2017
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

Camp/Gay Drag

Theme Breakdown

AdRespect Score: 
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A variety of traditional and non-traditional families are depicted at home, including a lesbian couple with a baby, and a group of four drag queens celebrating with champagne (one is reminiscent of Austrian Eurovision winner, Conchita Wurst).

The slogan is ‘If it feels like family, it is family.’

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