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Company: Heineken
    View Company Scorecard / Contact Company
Brand: Heineken Light
Ad Title: Flip Another Man's Meat
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: Publicis Groupe
Year: 2016
Target: Mainstream
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Theme(s)

Gay Tease

Theme Breakdown

AdRespect Score: 
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Celebrity endorser Neil Patrick Harris stands holding the product for the camera as a man grills next to him. Neil starts saying random qualities about the beer that lack credibility, perhaps to see what the grill master will say.

One of those things plays on sexuality, as Neil is gay and the grill master is presumably straight...

Neil Patrick Harris: “Heineken Light makes it OK to flip another man’s meat.”

Grill master: “No, no, no. You never flip another man’s meat.”

NPH: “Award-winning Heineken Light is the best light beer you’ve ever tasted.”

Grill master: “That’s true. Can I have one?”

NPH: “Can I flip your meat?”

Grill master: (Long pause, perhaps he is considering it or just incredulous.) “No.”

NPH: “Suit yourself.”

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