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Company: L'Oreal/Loreal
    View Company Scorecard / Contact Company
Brand: L'Oreal True Match
Ad Title: 33 Shades of Makeup to Match Any Skin Tone
Business Category: Cosmetics
Media Outlets: Television
Country: United States
Region: US National
Agency: McCann
Year: 2017
Target: Mainstream
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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Emphasizing the diversity of its colors, L'Oreal interviews many models, one is 100% Kenyan, another is a mix of English, Irish, German and Cherokee American-Indian. Then transgender model Hari Neff appears, announcing she is Eastern European, and others follow too.

Then a male in a hat appears as well, saying "True Match adds to the love that I already have for my skin.

Neff reappears and says the signature line for L'Oreal: "Because I'm worth it."

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