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Company: H&M/Hennes & Mauritz LP
    View Company Scorecard / Contact Company
Brand: H&M
Ad Title: #Ladylike - Hari Nef
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: US National
Agency: Forsman & Bodenfors
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Trans Beauty

Theme Breakdown

AdRespect Score: 
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To the tune of a new version of "She's a Lady," created and performed by duo Lion Babe, this fashion ad shows a variety of expressions of powerful women -- including with a shaved head, full figured, in the boardroom, or a muscled weightlifter.

It includes trans model and actress Hari Nef, along with 72-year-old Lauren Hutton, Adwoa Aboah, businesswoman Pum Lefebure and Jillian Hervey. The spot ends with two women kissing underwater in a pool.

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