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Company: Apple
    View Company Scorecard / Contact Company
Brand: iPhone
Ad Title: Shot on iPhone - Mother's Day
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2016
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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In a series of real photos shot on the iPhone, the theme of this commercial is mothers. One includes two moms and their two infants (Ero Kix and Jax Izzo) submitted by Vanessa Roy.

She and her wife Melanie run a blog about LGBTI parenting, Mommy Squared (http://www.mommy-squared.com).

However, the ad was modified overseas -- the French version showed only one of the women. BuzzFeed later reported that the couple had been removed from German, Italian, Turkish, and Japanese versions too.

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Year: 2018

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Company: Apple
Brand: iPhone
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Region: Australia/New Zealand
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Region: Australia/New Zealand
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Year: 2018

AdRespect Score:


Shot on iPhone - Mother's Day
Company: Apple
Brand: iPhone
Country: United States
Region: Global
Year: 2016

AdRespect Score:


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Brand: Mac
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AdRespect Score:

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