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Company: Hallmark Cards, Inc.
    View Company Scorecard / Contact Company
Brand: Hallmark
Ad Title: One Card, Robin and Jason
Business Category: Retail
Media Outlets: Online Video
Country: United States
Region: US National
Agency: Leo Burnett Co.
Year: 2016
Target: Gays
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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This online campaign features real-life men and women couples — two gay dads with their little girl, and a lesbian couple.

“We’ve always wanted a baby and that was always part of our plan,” said Robin. “But as two men, it was a complicated, difficult process.”

Jason says, "When you meet somebody and fall in love, it's an exciting process. And when you have a baby, it's almost like starting a brand new relationship."

Jason give Robin a card that says: “Within moments of meeting each other we felt we had already known each other for years. Looking back it must have been because I was meeting my best friend and soulmate. Thank you for convincing me that love at first sight truly does exist.” Jason wipes a tear from his eye.

The cover of the card says "You're my person."

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