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Company: Hallmark Cards, Inc.
    View Company Scorecard / Contact Company
Brand: Hallmark
Ad Title: Alex & Pam
Business Category: Retail
Media Outlets: Television
Country: United States
Region: US National, Global
Agency: unknown
Year: 2015
Target: Gays & Mainstream
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Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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Alex tell the camera about himself and his mother during an interview, "I've never felt home in my body. And even though I was born a girl, I've always felt like I was a boy. I was afraid to tell her because I though love would have conditions. The unconditional love that she has shown has made me a better person in all of my relationships."

Alex didn't know that his mom was watching and listening, and she walks in to give him a tearful hug. "You don't have to say anything to thank me. I'm your momma bear and you're my cub, always."

The tagline "Put your heart to paper."

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