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Company: Sprint
    View Company Scorecard / Contact Company
Brand: Sprint
Ad Title: Too Rich to Care Layover
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: US National
Agency: Deutsch
Year: 2015
Target: Mainstream


Family Acceptance

GLBT Inclusion


Theme Breakdown

AdRespect Score: 
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A young woman and two men step off a private plane, each wearing sunglasses and all white outfits. One man who is somewhat effeminate, is carrying a large, teal bag on his arm.

The first man says in a bored tone, "When Sprint told us that they cut our Verizon bill in half, we were like, 'Why?' "

And the woman says, also in a bored tone, "And they were all, 'To save you money on your rate plan.' And we were like, 'Why?' "

The three each get into a sports car for the short drive across the tarmac from the plane…to another plane.

While riding, the effeminate man says (world-weary as well), "And Sprint was like, 'So you can spend money on the stuff you want.' And we were like, 'We have all the stuff we want. We're rich.' "

"Where are we even going?" she asks. The effeminate man answers, "A basketball game." "Sports!" she dismissively says.


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